I read an article featured in the Washington Post a few days
ago. It was an older article, written in 2007, but this was the first time I had
come across it. The Washington Post decided to conduct a social experiment. The basic of idea of it was they wanted to
see what would happen when one of the world’s finest musicians performed as a
street musician at a busy bus station in D.C.
Would anyone notice what they were hearing? Would people stop and pay
attention? How much money would he make?
To conduct the experiment they recruited the help of the most
brilliantly renowned violin player in recent history, Joshua Bell. For about an hour he stood in the bus station,
incognito style, playing some of the most beautiful y dramatic music ever heard
by man, on a violin that was three hundred years old and worth more $3.5
million dollars. The surprising thing, hardly anyone noticed that he was there. Out of the one thousand people that passed
him only seven of them stopped to take note.
At the end of the day he made about $32. This is a man, a few days
earlier who sold out Boston’s Symphony Hall for a minimum of $100 a seat (and
that was just for the crappy seats). Typically, his talents earn him about
$1000 per minute.
My point is that this is all a lesson in perceived
value. It is not as though the music he
was playing at the bus station was any less beautiful or played with any less
passion than he normally plays with. But
the context in which he was playing it in, as a busker at a bus station,
created less value because he was perceived as just an ordinary street musician
playing ordinary unrecognizable music and not as the grandeur master violin
player that in reality Joshua Bell actually is. The people passing by had no
idea of what they were hearing because they were hearing it out of
context. It was the context that created
the lack of value for them. Had they
known that they were being exposed to some of the greatest music performed by the
greatest musician in the world, it would have been more likely to have been
perceived as such. A lot more than seven
people would have stopped to listen.I wonder if I would have stopped and listened. I would like to think that I would have, but I doubt I would. I’m usually too preoccupied with my own affairs to notice such beauty when I’m not looking for it. This makes me sad.
Here is a link to the full article.
http://www.washingtonpost.com/wp-dyn/content/article/2007/04/04/AR2007040401721.html
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